Over the last couple of months, I’ve interviewed quite a few people who are well-known in the web design niche, including Sacha Greif, Jacob Cass and Chris Coyier. It got me wondering why these people, and not others, are the big names in the industry? They are all incredibly talented, but great designers are dime a dozen, so there must have been some other element that was crucial to their success. Curious, I started looking for common things among people who are well-known in web design and web development niches. It didn’t take long until it dawned on me: most people who are well-known in web design and web development niches have blogs.